Why I Shop at the Farmers’ Market (spoiler – it’s all about the strawberries)


I try to eat with the seasons—lots of fresh salads in the summer, lots of roasted root vegetables in the winter. But almost every year, usually right around February, I break down and buy strawberries from a grocery store. Sometimes they’re OK; more often than not they’re disappointing. The fact is, they can’t possibly hold a candle to the berries grown at the farms around here during the all too short summer strawberry season.

Fresh, local, seasonal food just tastes better. There are lots of other reasons to support local farmers and products by shopping at Farmers’ Markets, but for me, fresh, local strawberries—so pretty in their little green cartons—present a pretty darn compelling reason.

I was able to skip the winter strawberries this year. Every time I passed a display, I reminded myself that our strawberry season was coming and that it would be worth the wait. And now that it’s right around the corner, I’ll soon be at the Farmers’ Market buying one of those little green cartons of berries that taste just like summer, and I’ll have the pleasure of thanking the farmer who grew them. When I eat them—probably straight out of the carton before I even get home—all will be right with the world. At least until they’re gone…

If there’s a particular fruit or vegetable that you look forward to all year, please share it in the comments!

– Mary Leal, incoming Board member

Looking Forward

Beautiful flowers!

There is just something about spring! Winter is not without her blessings, but when the first delicate green plants start poking through the snow, our thoughts turn to longer, warmer, sunnier days and all the little joys of spring.

For the South Hadley Farmers’ Market Board of Directors, we’re reminded of spring-cleaning as we prepare for the upcoming Market season. With much appreciated guidance from the outgoing Board, we new members are focusing on making 2017 the best Farmers’ Market season yet! We have fresh energy, a new logo, and a new website design—we can’t wait to get going!

Over the next few weeks as we prepare for the start of Market season, we’ll be showcasing some of our incoming and outgoing board members’ favorite stories about Farmers’ Markets, including our own beloved South Hadley Market. We’d love for you to share some of your favorite stories and memories as well. Our website will be updated frequently, so don’t forget to visit once in awhile to see what’s new. And don’t forget to mark your calendars—we hope to see you on Thursday, June 1st for the first Market day of the season.